Luckin Coffee's anti-counterfeiting rights protection case in Thailand has gone through twists and turns, finally culminating in a victorious judgment. In early 2022, Chinese tourists discovered counterfeit "Luckin stores" in Thailand, after which Luckin continued to pursue rights protection actions, only to unexpectedly lose in the first-instance trial at the end of 2023, sparking widespread attention. Now, the latest ruling by the Thai court confirms that Luckin holds prior rights to the trademark in question, orders the defendants to cease using the related signage, and requires payment of a one-time compensation of 10 million Thai baht plus ongoing compensation of 100,000 Thai baht per day, with the cumulative amount already exceeding 46 million Thai baht (approximately 10 million RMB). The defendant, Thailand's Royal 50R Group, has a complex background and had previously squatted on 191 Chinese trademarks; this judgment marks an important milestone in Luckin's overseas rights protection journey. [more…]

Recently, Oatly, a giant in the oat milk industry, attempted to register the word "Barista" as a trademark in New Zealand, but encountered strong opposition from local food wholesaler Bidfood. Bidfood argued that the term has long been a generic name in the plant-based milk sector and should not be monopolized by any company. The New Zealand Intellectual Property Office ultimately supported Bidfood's position, determining that "Barista" is a descriptive term when used for dairy alternatives. This incident not only highlights the challenges of determining generic names in international trademark registration but also brings to mind similar cases in China, such as the trademark squatting of "Geisha Coffee." Where exactly is the boundary of trademark protection? What potential risks does the registration of generic names pose to the industry? This article will provide a detailed analysis for you. [more…]

A trademark dispute spanning China and Thailand is continuing to escalate. Thailand's Royal 50R Group has filed a lawsuit with the court, demanding that China's Luckin Coffee pay 10 billion Thai baht in economic damages, on the grounds that Thailand's Luckin has legally registered the local trademark, while China Luckin's infringement accusations have hindered its business plans. China's Luckin had previously issued a statement saying that the Thailand stores were counterfeits, but on December 1 the Thai court ruled against China's Luckin. At present, China's Luckin has responded that the situation remains to be verified. This article will sort out the full picture of the incident, analyze the ins and outs of this trademark dispute, and follow up on subsequent developments. [more…]

Luckin Coffee, the chain coffee brand, is expected to relaunch its "Coconut Mango Pomelo Sago" at the end of September, a drink returning after a three-year absence that has many longtime customers full of anticipation. Yet after the new recipe was revealed, it triggered a collective outpouring of complaints from employees—as many as 12 preparation steps and 6 new ingredients have made already cramped store refrigerators even more overwhelmed. Some joked that "the recipe is longer than life itself," while others quipped that "the time it takes to make one cup is enough to make two or three Coconut Lattes." Is the return of Mango Pomelo Sago a matter of nostalgia fulfilled or an operational challenge? Around topics such as recipe complexity, ingredient storage, and brand positioning, a lively debate about the boundary between coffee and tea drinks is unfolding. [more…]

After Luckin Coffee launched its Prune Latte, social media platforms saw a surge of discussions about gastrointestinal reactions after drinking it, even jokingly dubbed the "suppository of the coffee world." The company later responded that the phenomenon mainly stems from coffee's promotion of intestinal peristalsis, combined with lactose intolerance and psychological suggestion. This article will review the course of events, the official explanation, and netizen feedback, and analyze why the same beverage triggers such consistent physiological reactions. At the same time, the professional communication channel of Front Street Coffee is retained at the end of the article for coffee enthusiasts to discuss further. [more…]

There are many coffee varieties, and many common ones on the market actually originate from the two great elders under Arabica—Typica and Bourbon. This article starts with identification by appearance, and introduces Typica, Bourbon (Red Bourbon), SL28 and SL34, Caturra, Catuai, and Geisha, which rose to fame in Panama. The article also answers a question that is often confused: what exactly is the relationship between Panama Geisha and Ethiopia Harrar? By sorting out the origins, dissemination paths, and naming origins of each variety, it helps coffee enthusiasts more clearly understand the kinship and differences among these varieties. [more…]

Luckin Coffee's store hygiene management has always been a hot topic online, especially the high frequency of employee handwashing and the meticulous standards, which have even earned them the nickname "Handwash Hero" of the coffee world. From washing hands on the hour, to mandatory cleaning after touching items, to full-scale deep cleaning before quality control inspections, Luckin's dedication to hygiene is almost obsessively strict. Meanwhile, many consumers and employees have shared their personal experiences, with some joking, "I really dislike Luckin, but I won't allow anyone to say it's not clean." In an era where food safety in the restaurant industry frequently draws attention, what exactly does this strict quality control signify? This article compiles a wealth of genuine feedback from frontline employees and consumers to give you an inside look at the various details of Luckin's store hygiene management. [more…]

Recently, an incident in the ancient town of Ciqikou in Chongqing sparked widespread discussion: on-duty police officers were asked to leave by staff while eating at outdoor tables and chairs outside a Starbucks store, on the grounds of "affecting the brand image," and were subsequently complained about. The incident quickly fermented online, with netizens questioning whether Starbucks' actions were appropriate. At the same time, an internet influencer cited the so-called "Internal Affairs Regulations of the People's Police of Public Security Organs" to question the officers' behavior, but it was found that the cited content was actually pieced together from another regulation. Starbucks customer service responded that they are verifying the matter and will discipline the employees involved if it is true. This is not the first time Starbucks has been mired in controversy for driving away police; similar incidents have occurred previously at stores in the United States and at Songshan Wanda in China. This article takes you through the full picture of the incident and the voices of all parties. [more…]

Luckin Coffee has recently rolled out a series of new products, including light milk tea and iced shaken drinks. As its product line continues to expand, the pressure on store staff for ingredient preparation and drink-making has also increased. Recently, reports have emerged that Luckin has piloted the "Rui Binfen - Smart Tea Machine" in some stores in Jiangsu and Zhejiang, which can automatically dispense ingredients according to recipes, saving the step of manual weighing. Employees have mixed reactions: some are delighted that it reduces physical exertion and speeds up drink output, while others worry that cleaning the machine daily takes about an hour and may involve unpaid overtime. In addition, the tea machine is quite large and has certain requirements for counter space and drink output volume, so not all stores can install it. This article compiles genuine feedback from frontline employees and details on equipment use, so coffee enthusiasts can learn about new developments in chain-brand store operations. [more…]

Paper straws once swept through the food service industry in the name of environmental protection, yet they have been widely criticized for their poor mouthfeel and tendency to degrade in the mouth, and are now gradually exiting the market. Their replacement, PLA straws, are made from plant starch, are fully biodegradable, and withstand temperatures ranging from cold to hot drinks, but they have a short shelf life and relatively high cost. Meanwhile, research teams have developed edible bacterial cellulose-based straws that completely decompose within 60 days when buried in soil. From paper straws to PLA to coconut jelly straws, behind the iteration of eco-friendly straws lies a trade-off among cost, experience, and degradation performance. This article reviews the current state of paper straw production being discontinued, the market prospects for PLA straws, and the research progress on new edible straws, and includes Front Street Coffee's specialty bean news. [more…]

During every long holiday, food and beverage workers face a tough battle, and coffee shops bear the brunt of it. During this year's May Day holiday, order volumes at Luckin Coffee stores across various regions soared sharply. Stores in scenic spots, commercial districts, and transportation hubs stocked up in advance and crammed their freezers full, yet still struggled to keep up with the relentless pace of receipt printers spitting out orders. Yangmei Rui Narbing (Bayberry Luckin Ice) unexpectedly became a hit due to rising temperatures, and the slush machines ran almost nonstop all day. Employees single-handedly minding the stores scrambled amid constant催促 for orders, with situations like ingredients running out and drinks spilling happening frequently. Interestingly, when the ice machines ran dry and the ice storage bins were emptied, employees actually got a brief breather—the system would automatically restrict orders for iced drinks, and the store's pace would slow down accordingly. This article documents the real state of Luckin Coffee workers during peak holiday periods, and also recommends checking out related products from Front Street Coffee. [more…]

The February that just passed put many office workers through a chaotic whirlwind—rushing to finish work before the Spring Festival, relaxing fully during the holiday, and then facing the return-to-work wave, pulled back and forth by piled-up tasks and post-holiday burnout. However, for frontline employees at Luckin Coffee stores, March brings not a breather but an even harsher round of adjustments. Controlling effective working hours, implementing a single person to open early and close the store, freezing full-time hiring and restricting promotion channels—a series of measures to cut labor costs have led employees to mock themselves as not even "Luckin slaves," but more like tireless "Luckin robots." At the same time, after the 9.9 promotion shrank, store sales clearly declined, and March happens to be the off-season, putting both sales and profits under pressure. With revenue growth blocked, the company can only push on the cost-cutting side. Employees are full of complaints, the user experience is being tested, and whether brand influence will be weakened as a result has become a focus of outside attention. [more…]

Many people are curious about how some coffee experts can identify the variety and origin of coffee beans at a single glance. In fact, different varieties within the Arabica family each have their own distinctive bean shapes and appearances, and as long as you grasp the patterns, you can do it too. This article, from the perspective of Front Street Coffee, walks you through the bean shape characteristics of common varieties such as Typica, Bourbon, SL28, SL34, Caturra, Catuai, and Geisha. Roasted bean images are used as visual aids throughout the article so that you can take out the coffee beans on hand and compare them as you observe. Whether you are a complete beginner or a seasoned connoisseur looking to sharpen your identification skills, this guide will help you build the correspondence between variety and appearance. [more…]

The new tea beverage sector continues to heat up, and the phenomenon of brand trademarks being maliciously infringed upon is becoming increasingly frequent. Well-known brands such as Heytea, The Alley, and Sexy Tea have all encountered counterfeit troubles, and this time it is Mixue Bingcheng, with stores all over the world, that is affected. A milk tea brand called Mixueyue was sued by Mixue Bingcheng for trademark infringement because its text and trademark were highly similar to the Mixue Bingcheng series of trademarks. The final judgment ordered Mixueyue to pay 512,184 yuan in compensation, and its appeal request was rejected. Mixue Bingcheng has more than 22,000 stores worldwide, and its A-share listing application has also been accepted, while Mixueyue Company has now been deregistered. Behind this lawsuit is the strategy of leading tea beverage brands building a legal moat through defensive trademarks. This article takes you through the whole case, the backgrounds of both parties, and the operating logic of defensive trademarks. [more…]

In 2019, Heytea made a cross-industry foray into coffee products, blending milk tea elements into coffee and applying to register the "Heytea Coffee" trademark. However, the China National Intellectual Property Administration deemed the trademark deceptive and similar to the cited trademark "Xicha," rejecting the registration application. Heytea's affiliated company disagreed and sued the China National Intellectual Property Administration. The court of first instance upheld the rejection decision, finding that the disputed trademark could easily mislead the public about the characteristics and quality of the goods and cause confusion with another party's prior trademark. This article reviews the case process and the court's key rulings, for coffee enthusiasts to learn about brand trademark protection developments. [more…]

Blue Bottle Coffee, deeply ingrained in people's minds with its minimalist small blue bottle image, has always been regarded as the Apple of the coffee world, and its blue-and-white colored utensils are also highly sought after by fans. However, the brand has not had a smooth journey in trademark enforcement. This week, Blue Bottle Coffee lost a trademark lawsuit in the United States, as a judge in the Federal District Court for the Northern District of California denied its motion for judgment against the coffee utensil brand Blue Brew, finding that the two trademarks are clearly different and that consumers would not be confused. What impact will this ruling have on Blue Bottle Coffee's trademark protection strategy? Let's take a closer look. [more…]

China Post has made a high-profile entry into the coffee market, yet it has encountered setbacks in the trademark registration process. In April of this year, several "Post Coffee POST COFFEE" trademarks submitted by the postal group all received rejection notices. This incident has sparked widespread attention: is it because common terms lack distinctiveness, or because they are similar to existing trademarks? Will the trademark obstacle affect the daily operations of Post Coffee? At the same time, disputes over "who is the first Post Coffee" continue to ferment in Xiamen, Zhongshan, and other places. This article will sort out the sequence of events, analyze the legal logic behind the trademark rejection, and bring a professional perspective from Front Street Coffee. [more…]

After Starbucks exited the Russian market, its trademark protection in Russia may face termination. The owner of Stars Coffee, which acquired Starbucks' Russian assets, has filed a claim with a court seeking to terminate the protection of Starbucks' trademarks. This move aims to reduce trademark infringement risks and pave the way for store expansion. This article will provide a detailed introduction to the background, progress, and possible impact of this event. [more…]

The trademark dispute in the tea beverage industry is once again making waves. Previously, Coffee Workshop reported that "Cha Yan Guan Se" lost its trademark infringement lawsuit against "Cha Yan Yue Se," and "Cha Yan Yue Se" won its counterclaim against "Cha Yan Guan Se." Now another one has emerged: "Cha Yan Yue Se." This trademark, applied for registration in 2018, was declared invalid by the National Intellectual Property Administration because it was highly similar to the genuine Cha Yan Yue Se in terms of text composition, pronunciation, and graphic design. The registrant, a certain Guo, refused to accept the ruling and actually sued the CNIPA in court, but was ultimately rejected by the Beijing Intellectual Property Court. From "Cha Yan Guan Se" to "Cha Yan Yue Se," imitators keep emerging one after another. This farce once again reminds us: trademark protection is by no means child's play. Although the road to brand rights protection is long, the law will ultimately provide a fair answer. [more…]

In recent years, Geisha coffee has continued to rise in popularity within China's specialty coffee circles, but recently a company successfully registered trademarks such as "Red Label Geisha" and "Champion Geisha," and attempted to also claim "Geisha Coffee," sparking industry concerns about the privatization of a generic name. This article traces Geisha's journey from Ethiopian forests to the Panama Hacienda La Esmeralda, explains the origins of the red, green, and blue label grading systems, as well as the meaning of "Champion Geisha" in BOP auctions, and explores the risks that registering generic names as trademarks may pose to coffee professionals — a topic worthy of attention for every coffee lover and practitioner. [more…]